"Which brands are preferred and to what extent?
"What is the comparative value criteria prescribers and non-prescribers apply in their decision-making.
"What attributes should we focus resources on to increase our perceived clinical value?
“What is driving my revenue performance?”
"How effective are my promotional activities?”
How much unrealized revenue is in my customer base?"
“How do I track campaign effectiveness in real-time for our new product?”
How do I ensure that the initial promotional contacts are both clinically and opportunity relevant?"
“How can I raise the level of the sales conversation to that of my best performing sales representatives?”
"How do I protect physician access?"
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to the Untraditional Challenges of